Every piece of material containing VizuaMatix brand elements must maintain consistent quality and style standards. This guide contains what you need to stay consistent with our brand standards. Guidelines, templates, and updates on style changes can be found here.
VizuaMatix logo is a graphic comprised of the wordmark (logotype) VizuaMatix, the figurative mark depicting the letters ‘V’ and ‘M’ (symbol), and, the tagline ‘powered by innovation’. We always present all three elements in a set ratio.
To ensure the prominence and legibility of the logo, always surround it with a field of clear space. Clear space isolates the logo from competing graphic elements such as text or photography that may divert attention from the logo.
This area is measured using the height of the A in the logo (in the case of primary logo) or the height of V in the logo (in the case of secondary logo), as shown. No other graphic elements, typography, rules, or images should appear inside this clear space.
We use positive (default) logos on white backgrounds, and negative logos on backgrounds with VizuaMatix colours. Always use positive logos whenever possible.
The logos should be always produced from the master artwork.
In the case of secondary logo, the clear space is measured by the height of "V" in the logo
In the case of primary logo, the clear space is measured by the height of "A" in the logo
A use case for a negative logo: Primary (N) logo shown here on a bright orange background
Secondary (N) logo used in a dark blue background
‘Powered by vxSafenet’ badge
CSPs are encouraged to use this badge when advertising services that are powered by vxSafenet. Use the preferred badge in all marketing communications. The border surrounding the badge with the shield icon is part of the badge artwork and should not be modified.
The alternative badge is designed to give greater versatility and can be used when the preferred badge appears visually undesirable in the layout. The alternative badge is suitable only when it complements the colors used in the layout.
The badge should be always produced from the master artwork.
Minimum clear space is equal to one-quarter the height of the badge. Please don’t place photos, typography, or other graphic elements inside the minimum clear space.
The alternative badge (Download), shown here on a dark grey background
The preferred badge (Download)
Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen. Please select a size that is clearly legible but not dominant in the layout.
When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge.